Media Views' Iconic Billboard back to life with Star campaign
Media Views CEO, Tunde Adedoyin is a happy man again, as one of his biggest billboard investments which has been shut down for months is now up and running.
The board recently roared back to life with a Star beer advertisement and according to Mr. Adedoyin who is also the President of Outdoor Advertising Agencies of Nigeria (OAAN), several other clients have indicated interested to display their campaign on the board.
The structure which is located at Iyana Oworo, with clear visibility from the Third mainland bridge is one of the most iconic billboards in Nigeria with investment reported in the region of N400million.
But for several months, the mega board, which was recently converted from static to LED, and is reportedly the size of a full plot of land, went without any advertising message on it. This led to the board being completely shut and causing Media Views huge losses in revenue.
Earlier reports had it that the setback was caused by a rift between Media Views and Lagos State Signage and Advertisement Agency (LASAA), who are constantly at a logger heads with Out-of-Home practitioners in Lagos, but Adedoyin has denied that any misunderstanding existed between his agency and LASAA.
It’s not as if there was any issue with regulators or damages to the board. The real issue was about the time of completion of the board. The board was completed at the middle of the year when clients budget have been far spent,” Adedoyin told MARKETING EDGE.
The OAAN president also noted that the inability of his agency to sign-on clients much earlier could also be blamed on the current economic recession which has caused clients to cut down on their budget.
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