Spotlight

LATEST NEWS

Nigeria’s sports marketing industry accelerates growth as digital engagement, betting, apparel demand surge — Reports

Nigeria’s sports marketing industry is entering a new phase of rapid expansion,...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

IMC

Airtel Nigeria retains MediaReach for media buying

MediaReach has been retained as Airtel Nigeria’s media buying agency. The agency...

Ringier pursues growth in Africa, acquires Kenya's leading website

The African subsidiary of Swiss media and e-commerce company Ringier, has continued...


Features

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands...