Spotlight

LATEST NEWS

Unilever, UNICEF exceed target as FUCAP hits 900,000 Nigerian youth

Unilever Nigeria and UNICEF have surpassed their original target of equipping 700,000...

Africa is not waiting to be discovered, it is setting the pace – Osato Evbuomwan

A growing cultural awakening across Africa is beginning to reshape how global brands...

IMC

Mediacom Repositions Ahead of Publicis Acquisition

…Reocates to Troyka Building Mediacom, the media buying agency of Troyka Holdings...

David Okeme Leads ADVAN Delegation to Marketers' Conference In Malaysia

David Okeme, President of Advertisers’ Association of Nigeria (ADVAN), will be...


Features

Beyond briefs, budgets, experts urge  new blueprint for agency–client partnerships

Creative ideas may spark attention, but it is trust, shared data and honest...

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to...