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LATEST NEWS

MARKETING EDGE founder, John Ajayi, honoured as burial rites commence with Requiem Mass

Activities marking the burial of the late John Ajayi, Founder, Publisher and Editor-in-Chief...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

IMC

Zenith Optimedia retains Aviva

Aviva, the insurance brand, had opened the floor for a global media pitch late last...

Nigerite Appoints Noah’s Ark for Advertising Brief

…As agency hauls new businesses Nigeria’s leading building component solutions...


Features

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on...

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy....