Spotlight

LATEST NEWS

Consumers enter “protection mode” amid rising stress levels — Euromonitor

A new report from Euromonitor International revealed that more than half of global...

Economic growth to drive Nigeria’s media, advertising sector, says Remi Ogunpitan

The future of Nigeria’s media and advertising industry will largely depend on the...

IMC

MIPAN Inducts New Members

The Media Independent Practitioners Association of Nigeria (MIPAN) has officially...

King Kong takes Kano by storm with tricycle ads

Leonardo Da Vinci once said that“Simplicity is the ultimate sophistication.” Taking...

Omnicom Africa announces new CEO

FG Endorses PRCAN Advocacy Campaign

LASAA Backs Down On OAAN

Bukola Akingbade Quits Bytesize

Omojafor Wants Bigger Role For AAAN BOT


Features

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing...

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...