Spotlight

LATEST NEWS

MARKETING EDGE ONTV host Ifeanyi Ugaoru this Wednesday

MARKETING EDGE ONTV will, this Wednesday, bring a fresh and forward-looking conversation...

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

IMC

PMI urges accelerated digital adoption by tertiary education

Project Management Institute (PMI) has once again reiterated the need for tertiary...

New ARCON law has prevented N120bn capital flight annually – Johnson

The new advertising regulation law, which transformed the Advertising Practitioners...


Features

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...