Spotlight

LATEST NEWS

 Cannes sets  to reveal 2026 film lineup as global anticipation builds

Global attention is gradually turning toward the 79th edition of the Cannes Film...

Instagram’s DMs are no longer private: What brand deals. Influencer rates, and marketing secrets are now exposed

Meta is removing end-to end encryption from Instagram direct messages effective May...

IMC

Dentsu Aegis acquires Cosin Consulting with plan to integrate it with Isobar Brazil

Dentsu Aegis Network has announced the acquisition of Cosin Consulting (Cosin & Associados...

AAAN Suspends plans for a sub-regional LAIF

There are strong indications that the planned expansion of the 2016 Lagos Advertising...


Features

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome....

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...