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LATEST NEWS

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story in...

When Nigerian brands made the resurrection impossible to scroll past

 Easter Sunday 2026 kept giving. A second wave of Nigerian brand creatives arrived...

IMC

Dentsu Aegis to become 100% digital economy business by 2020

Dentsu Aegis Network sub-Sahara Africa is aggressively refocusing its attention away...

CMC Connect GMD, Badejo-Okusanya, honoured at LaPRIGA 2017

Group Managing Director of CMC Connect (Perception Managers), Mr. Yomi Badejo-Okusanya,...

Features

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...