Spotlight

LATEST NEWS

Celebrating Mike Adenuga at 73: The architect of affordable calls, stronger family bonds, national pride

For a man like Mike Adenuga, his name will not simply appear in history, it will...

Instagram clamps down on content aggregators

Instagram has announced a major policy shift targeting content aggregator accounts,...

IMC

How Industry drives marketing via town-gown bonds

In a powerful step toward fostering stronger collaboration between academia and the...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...


Features

In creativity, hierarchy does not exist

Whether an idea comes from the executive suite or the intern’s desk, its value...

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches

Some items in the consumer goods industry use heavy advertising to stand out...