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LATEST NEWS

OpenAI’s AI shopping push meets consumer reality, early results fall short

OpenAI’s ambitious move into AI-powered shopping is facing early resistance, as...

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

IMC

Nigeria Info fm organises meet & greet event to re-engage stakeholders

Poised to retain its top ranking in the radio segment in Nigeria, Nigeria Info fm...

Airtel Nigeria retains MediaReach for media buying

MediaReach has been retained as Airtel Nigeria’s media buying agency. The agency...


Features

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part...

Shaping global narratives with content evolution

As content continues to serve as the goldmine of modern life, creators must...