Spotlight

LATEST NEWS

How behavioural science explains Specsavers’ success with humour-driven marketing

 Nobody books eye examination expecting entertainment. Healthcare services sell...

Nigeria’s streaming economy hits $1.2bn -Report

Nigeria’s streaming industry is entering a new acceleration phase as fresh insights...

IMC

New Molfix Air Dry Diaper Hits the Shelves

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced...

Media advertising practitioners must invest in tech to adapt to new normal – Femi Adelusi

Mr. Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye/Mediaplus,...

Features

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...