Spotlight

LATEST NEWS

Pop Culture Varsity Expands Its Mini MBA as Demand Grows for Culture-Led Strategy Talent

As brands and agencies across Africa recalibrate for a market shaped by rapid shifts...

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

IMC

APCON engages advertising stakeholders on political campaigns

As Nigeria draws close to another potentially heated political campaign season, the...

Dentsu Aegis to become 100% digital economy business by 2020

Dentsu Aegis Network sub-Sahara Africa is aggressively refocusing its attention away...


Features

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...

Microdramas: the 60-second revolution changing marketing forever

 Not long ago, advertising relied on 30-second TV spots that crammed an entire...