Spotlight

LATEST NEWS

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out...

Regulators unite to strengthen data privacy oversight in telecom sector

Nigeria’s digital regulatory environment is entering a new phase of collaboration...

IMC

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...

Media Views' Iconic Billboard back to life with Star campaign

Media Views CEO, Tunde Adedoyin is a happy man again, as one of his biggest billboard...


Features

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...