Spotlight

LATEST NEWS

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

Turkish Airlines appoints Şeker as Chairman of BoD, Olmuştur as CEO ‎

By Ralph Tathagata Turkish Airlines has implemented changes in its executive...

IMC

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

Nick Law leaves Apple after 2 year stint

Nick Law, Apple’s Vice President of marketing communications integration, is departing...

Features

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history....