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As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....

Cool FM, Wazobia FM, Nigeria Info, Kids FM Mourn MARKETING EDGE Publisher, John Ajayi

The management and staff of Cool FM, Wazobia FM, Nigeria Info and Kids FM have expressed...

IMC

Marketing Edge Annual Summit & Excellence Awards

Marketing Edge would be holding her Annual National Marketing Stakeholders Summit....

Outdoor Faces Bleak Future as Lagos Brings in Foreign Agency

The current president of the Outdoor Advertising Association of Nigeria (OAAN),...


Features

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion;...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

How Industry drives marketing via town-gown bonds

In a powerful step toward fostering stronger collaboration between academia...