Spotlight

LATEST NEWS

Ugaoru champions collaborative regulation to reduce creative bottlenecks

Ifeanyi Onyekachi Ugaoru, Chief Executive Officer of Houz Creative Media Nigeria...

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

IMC

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Industry leaders debate strategic evolution of global shift in the role of CMOs

The winds of transformation are blowing through the marketing world. What was once...

Features

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food,...