Spotlight

LATEST NEWS

Brewing industry flags concerns over 2026 to 2028 excise framework, engages industry ministry

Stakeholders in Nigeria’s brewing ecosystem have intensified discussions around...

Lafarge Africa honours trade partners at the 2025 customer and transporter awards

Lafarge Africa Plc, a leading innovative and sustainable building solutions company...

IMC

PR shops making waves in the first quarter

Agency ratings are often prone to controversies, but the mostly agreed measures for...

Expert Task PR practitioners to think outside the box

Public Relations before now had been regarded as the least in the Integrated Marketing...


Features

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success....

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part...