Spotlight

LATEST NEWS

Embedded Finance and AI: The twin forces reshaping Nigerian credit

 For a decade, Nigerian credit has been defined by traditional banking: balance...

Accenture to acquire Whalar in move to expand creator economy capabilities

Accenture is deepening its push into the creator economy with the acquisition of...

IMC

ARCON outlines position following court decision on outdoor advertising regulation

Following the landmark judgment delivered by the Federal High Court, Lagos Division,...

You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged...


Features

“All roles, one desk”: The rise of the solo B2B marketer

The volume and speed of B2B marketing have never been higher. Campaigns require...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike...

Creative consistency: Why festive ads with same story win every year

Every December, brands flood the season with big budgets, emotional soundtracks,...