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John Ajayi: When death hit below the belt

By Raheem Akingbolu   It was John Donne, the poet, who once said: “Every...

Donatus Ukpai: Championing Strategic Brand Growth and Marketing Leadership in Africa

Donatus Ukpai, Category Manager at Promasidor Nigeria Limited, is widely recognised...

IMC

PHD WECA Excels For Enhancing Business Growth

PHD West and Central Africa (PHD WECA), an affiliate of PHD Worldwide which is part...

Okonmah, TPT Account Director Sets Up Foundation

The Account Director of TPT International, Mr. Joseph Okonmah, FNIPR, who recently...

Features

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly...

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...