Spotlight

LATEST NEWS

Global transparency, local silence: Why agency business remains hidden in Nigeria

Across major advertising markets in Europe, North America, and parts of Asia, the...

Coca-Cola Nigeria introduces Coke with meals N600 million promo to celebrate everyday wins 

Gives Nigerians a chance to win their share of N600 Million in Cash and Prizes from...

IMC

Elev8 Media Launches Live Stream on Billboard with UBA Africa Day

Elev8media, an iconic top of the market Digital Billboard platform has successfully...

Ebelechukwu Nwachukwu, Lynda Onefeli to headline Lagos NIPR summit

The Managing Director/Chief Executive Officer, NSIA Insurance Limited, Ebelechukwu...


Features

AI marketing and borderless loyalty

 Artificial intelligence has moved far beyond being a business buzzword. It...

In creativity, hierarchy does not exist

Whether an idea comes from the executive suite or the intern’s desk, its value...

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...