Spotlight

LATEST NEWS

Anietie Udoh named among World’s 100 Most Influential Voices in Creative Communication for 2026

Anietie Udoh, a leading voice in Africa’s marketing and creative communications...

How FirstBank is investing in Its People and Building Future Leaders

 For an average 9-5er, having a job isn’t enough. You want a career that grows...

IMC

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...


Features

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision....

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended...