Spotlight

LATEST NEWS

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

MARKETING EDGE appoints Amos Oladele as Managing Director/Editor-in-Chief

MARKETING EDGE, Nigeria’s foremost marketing, advertising and brand intelligence...

IMC

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...

APCON vetted 11 000, rejected 16, 981 ads in 2021

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, APCON the regulatory...


Features

How WhatsApp message exposed Gbenga Daniel’s treachery against Ogun APC

The senator representing Ogun East in the National Assembly, Gbenga Daniel,...

DecemberIssaVybe: How FirstBank made Yuletide the season of music, memories and magic

Every December in Nigeria is a whole mood. The harmattan breeze and the Christmas themed...

Firstbank of Nigeria: 131 years of creative excellence

For over a century, FirstBank of Nigeria has stood as a pillar of financial...