Spotlight

LATEST NEWS

What makes for good marketing doesn’t change in the age of AI

By Dr Rotimi Olaniyan There is a conversation happening across the marketing industry...

NLNG, others, partner  Nigerian Media Leaders’ Summit 4.0 as industry resets future media conversation

Nigeria’s media ecosystem is once again under the spotlight as NLNG and other strategic...

IMC

MARKETING EDGE ONTV hosts Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will spotlight Israel Obatunde, Chief Executive...

Biodun Shobanjo calls for deeper storytelling, congratulates MARKETING EDGE on legacy of excellence

Advertising doyen and Chairman of Troyka Holdings, Biodun Shobanjo, delivered a stirring...


Features

Nigeria’s business future hangs in the balance as Nestlé Nigeria battles back from the storm

Nigeria’s economic climate continues to tighten its grip on businesses across...

The silent reset: Why real change begins where systems fail

In the dusk of what we once called “normal,” familiar rhythms have begun...

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led...