Spotlight

LATEST NEWS

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...

Africa’s largest bank backs Dangote Refinery IPO

Africa’s largest financial institution, Standard Bank Group, the parent company...

IMC

WES 2025: WorldStage boss urges Tinubu to engage Trump on possible joint military exercises to flush out terrorists in Nigeria

Mr Segun Adeleye, President/CEO, World Stage Limited, has advised Nigeria to look...

ADVAN president questions ARCON’s response to court judgment on Out of Home advertising regulation

Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN),...


Features

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...

Speed, clarity, and credibility: how AI is redefining B2B buying in 2025

AI continues to transform integrated marketing, and B2B buyers are responding...

International Men’s Day: Celebrating the men who inspire change

Today, the world celebrates International Men’s Day, a moment to honour men...