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Influencer campaign doesn’t solve all marketing challenges – Nnamdi

By Abimbola Mohammed Okenyi Nnamdi, Senior Manager, Brands Optimal Limited, has...

Businesses are restructuring to survive economic headwinds-Agu

By Oghale Mafuru As the Nigerian economy continues to experience inflationary pressures...

IMC


Features

Etisalat: Rewarding Excellence in Africa’s Literary Space

By Azeez Disu In the Telecommunication industry, Etisalat has undoubtedly won...

Marketing needs to be more intelligent through convergence and collaboration

Often times, I am teased by adjacent-industry colleagues about how marketing...

‘Hurricane’ Trophy Sweeps across Western region

By Ayomide Oriade Nigerian beer and lager market has hitherto been dominated...