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Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Terra launches Jollof Seasoning Cube for an extraordinary Jollof experience

From the popular “party jollof” cooked with firewood in large aluminum pots to...

IMC


Features

Corporates involvement in community development

Mojisola SAKA Surely, there is a general agreement that “doing good is good...

PR Crisis management: Benzoic acid, five things NBC must do

Background: The most challenging part of a PR job is crisis management, especially...

How road transport companies are becoming customer-centric

By Azeez Disu “In the age of the customer, executives don’t decide how...