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IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...

OBG CEO Survey reveals positive expectations amid inflation concerns

•Almost 50% of CEOs have positive expectations of business conditions for 2023 •Inflation...

IMC


Features

Using Digital to Reconstruct your Clients’ Brands in the Connected Era

By Chinedu Abili-Mordi Globally, our landscape has experienced a seismic quake...

Aero Contractors Airline: A premium brand in retreat?

By DANIEL ETEGHE It is still a surprise to many; and they are still left to...

The changing brewery market landscape in Nigeria

By Azeez Disu The beer market in Africa is predicted to grow faster than any...