Spotlight

LATEST NEWS

FirstBank appoints Oyefeso as Executive Director

By Felicia Nwosu First Bank of Nigeria Limited has appointed Oluseyi Popoola Oyefeso...

Digital PR is easier to measure with analytics and reporting – Kafka

By Abimbola Mohammed Michelle Kafka, the COO/Director of Accounts at Kafka Media...

IMC


Features

Eight predictions for digital advertising in 2018

By Guy Phillipson As we enter the era of mass personalisation, tempered by...

PR: Experts lament slow pace of businesses in 2017

Practitioners under the auspices of the Nigerian Institute of Public Relations...

What’s in store for 2018? Marketers share their predictions

Brand purpose will grow up, eSports will become a big sponsorship opportunity...