Spotlight

LATEST NEWS

‘PR must lead business decisions’, Godfrey Adejumoh sets agenda at book launch

A leading communications professional, Godfrey Adejumoh, has called for a paradigm...

Champion Breweries taps debt markets with ₦30bn bond at 19.5%

 FMDQ Securities Exchange has approved Champion Breweries’ ₦30 billion five-year...

IMC

Leadway Holdings announces acquisition of PAL Pension, strengthens footprint in the pension sector

Leadway Holdings Limited (“Leadway”), one of Nigeria’s foremost and most diversified...

ADVAN aligns growth agenda with CMO Forum’s blueprint, reaffirms Academy, NMDT plans

The Advertisers Association of Nigeria (ADVAN) is reinforcing its commitment to advancing...


Features

Customer Service Week 2025: Brands tested in the court of public opinion

In Nigeria, customer service often exists in the shadows. It is talked about...

Sponsorship’s effectiveness revolution

In Nigeria today, sponsorship is big business. From banks attaching their names...

The Marketer’s Playbook for enduring growth

In business, much like in life, success is often seen as the ultimate goal....