Spotlight

LATEST NEWS

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...

Omnicom doubles cost savings target to $1.5 Billion, plans $1 Billion in labour cuts

Omnicom has raised its cost reduction target to $1.5 billion following its acquisition...

IMC

Idowu Akinde to AAAN: it’s time to think, build, and pivot like startups

At the 52nd Annual General Meeting of the Association of Advertising Agencies of...

GLG’s PR Power List 2025 celebrates industry trailblazers

In a special recognition of professionals shaping narratives and redefining...


Features

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...

Trust goes viral: how FinTech turned security into a marketing masterstroke

The majority of fintechs only discuss features that are hidden behind apps or...

Marketing Edge Summit 2025: Why This Year’s Gathering Matters More Than Ever

For over a decade, the Marketing Edge National Marketing Stakeholders’ Summit...