Spotlight

LATEST NEWS

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

IMC

Okoro urges creatives to harness streaming, brand synergy for growth

Veteran Nollywood actor, Ikechukwu Okoro has urged the Nigerian creative industry,...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...

Features

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...