Spotlight

LATEST NEWS

Golden Penny lights up Lagos with food festival, strengthens consumer bond

Golden Penny turned Lagos into a hub of excitement and flavour as it hosted its Food...

Nigeria emerges as Glovo’s fastest-growing market

 Glovo announced at its Future of Commerce 2026 summit Wednesday that Nigeria emerged...

IMC

Dr. Taiwo Afolabi: The industry titan crowns MARKETING EDGE’s Outstanding Company CEO of the Decade

Behind every thriving enterprise lies a force of vision, one that dares to dream,...

MARKETING EDGE hosts Bolaji Okusaga today

Foremost brand-centric marketing and advertising programme, MARKETING EDGE on TV,...


Features

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink...

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing...

Beyond output: Why Nigeria’s 43% drop in Crude earnings is a wake-up call

Nigeria’s oil industry appears to be sending a troubling message. The country...