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Essence of marketing is creation of strong brands to serve humanity – Nsarkoh

Yaw Nsarkoh, the Executive Vice President (EVP) of Unilever Ghana and Nigeria, has...

MARKETING EDGE set to hold 2023 1st Quarterly Virtual Summit

By Ibidunni Banjoko MARKETING EDGE publication is set to hold its 2023 first Quarterly...

IMC


Features

Implications of Loeries Bait on Local Agencies

By Daniel Eteghe Since the organizers of the Loeries Awards announced the...

Press agentry and Public Relations practice in Nigeria

Journalists and public relations practitioners are products of the extensive...

Programmatic advertising and its threat to brand image

  Programmatic advertising is one of the kinds of advertising that have...