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LATEST NEWS

Google to test generative AI ads as its amps capabilities

By Ibidunni Banjoko In an attempt to catch up to some of its tech competitors in...

Madison blames lack of competence on marketing’s identity crisis

By Felicia Nwosu Christopher Madison, CEO Dentsu Kenya, has revealed that, in today's...

IMC


Features

The battle of bike ride-hailing taxi in Lagos market

Unbranded and madcap motorcycle taxis have been around in Nigeria and most parts...

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing...

How taking a stand is helping brands tackle negativity

Marriott and Pinterest have had to deal with fierce criticism – albeit for...