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The rise and rise of fintech in Nigeria

By Abimbola Mohammed With the rapid advancement in internet technology and the proliferation...

SIFAX Group appoints Odeyemi Group Head, Legal

SIFAX Group, a conglomerate with investments in Maritime, Aviation, Logistics, Oil...

IMC


Features

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but...

Sports Marketing: How Man City is building an ecosystem around ‘under-served’ women’s football

Manchester City already sees women’s football as a “strategic investment”...

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in...