Spotlight

LATEST NEWS

World whisky day 2026: A look at top 5 whisky brands as consumers deepen taste for premium spirits

As Nigeria joined the rest of the world to mark World Whisky Day 2026, the country’s...

Don Julio: Celebrating craftsmanship and cultivating authentic connection at AMVCA

A premium spirit brand can revolutionise culture in the African market by shifting...

IMC

Tinubu urges editor to guard the truth, heal the Nation with responsible journalism

President Bola Ahmed Tinubu has called on Nigerian editors to rise above sensationalism...

Reclaiming power of PR: Industry leaders call for reinvention, ethics, strategic innovation

In Nigeria, public relations is no longer merely a tool for polishing images. It...


Features

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...