Spotlight

LATEST NEWS

Diageo cuts dividend as new CEO  signals strategic reset

Diageo has reduced its dividend and outlined plans to strengthen financial flexibility...

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...

IMC

Global Black Friday Sales Market projected to surge with double-digit growth through 2032

The annual retail spectacle known as Black Friday no longer serves as just a shopping...

Nigeria’s top marketing leaders to converge at  2025 ADVAN CMO Forum

The Advertisers Association of Nigeria (ADVAN) will host the 2025 edition of its...


Features

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle,...