Spotlight

LATEST NEWS

OpenAI names Colin Fleming Business CMO

OpenAI has strengthened its enterprise growth ambitions with the appointment of Colin...

WPP, Publicis battle for Coca-Cola media mandate

 The global marketing landscape is set for another major contest as The Coca-Cola...

IMC

02 Academy set to ignite December with its Close of Busyness Party

Lagos is about to pulse with renewed warmth as 02 Academy prepares to host the Close...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends far...

Features

Instagram hacks: Big Tech silences UK awareness campaign

A public-awareness campaign urging Instagram to take responsibility for rising...

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in...

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...