Spotlight

LATEST NEWS

FirstBank sponsors Samuel Okwaraji U-16 football championship 2026, promotes education through school sports

FirstBank, the premier bank in West Africa and a leading financial inclusion service...

Truecaller strengthens global safety push as paying subscribers hit 4 million milestone

Truecaller has deepened its transition from a caller-identification utility into...

IMC

Sectoral bodies rally behind National Advertising Conference 2025

Advertising Sectoral Groups have pledged full support for the upcoming National Advertising...

MARKETING EDGE counts down to Its most anticipated National Marketing Stakeholders’ Summit & Awards

With excitement and optimism building, all eyes are on MARKETING EDGE as it prepares...


Features

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be....

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with...

Rising Fuel Prices: Experts highlight ripple effects on Nigeria’s IMC industry

As petrol prices inch perilously close to ₦1,000 per litre, Nigeria faces...