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LATEST NEWS

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

Industry leaders back regulation, push for smarter frameworks to match Nigeria’s evolving IMC landscape

Leading voices across Nigeria’s integrated marketing communications space are aligning...

IMC

FirstBank integrates PAPSS into LIT App for seamless cross-border payments across Africa

FirstBank, the premier bank in West Africa and a leading financial inclusion service...

Public Relations when rooted in ethics, does more than promote image it builds credibility, says Minister of Information

When public relations is rooted in ethics, it does more than promote image; it builds...


Features

Why young people now invest in ‘meaning over money’

Over the past decade, a quiet shift has reshaped how young people define success....

When honesty meets art: the quiet politics of creative feedback

Feedback in advertising has never been a simple exchange. Often, it is rarely...

Soft life, hard currency: How Africa’s Gen Z is redefining luxury and value

For decades, success in Africa carried a single image: endless hustle. It meant...