Spotlight

LATEST NEWS

Coca-Cola remodels bottle for sustainable future

By Felicia Nwosu In the quest to ensure the environmental well-being of its consumers...

Meet MARKETING EDGE’s panelist @ IMC 2nd Quarterly Virtual Summit – Babatola

Tola Babalola is an entrepreneur and marketing professional with over 11 years of...

IMC


Features

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be)...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than...

Pitching in a world that sets you up for failure

The pitching process: a delicate dance between client and agency. It has its...