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LATEST NEWS

DG reiterates position on ARCON law

By Oghale Mafuru The Advertising Regulatory Council of Nigeria, ARCON is unequivocally...

NCC refutes allegations of telephone tracking, leakage

By Felicia Nwosu The Nigerian Communications Commission (NCC) has refuted the allegations...

IMC


Features

Is machine learning more powerful than lateral thinking?

Is brainstorming the preserve of human brains alone? Some years ago, I had...

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...