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LATEST NEWS

SO&U Group CEO urges collaboration, full optimization of Nigeria’s creative potential

By Zion Rufus  Udeme Ufot, the Group CEO of SO&U and Co-Chair of the THECS...

Marketing is a contact sport- Vikas Mehta

By Zion Rufus In a captivating tête-à-tête with Marketing Edge, Vikas Mehta,...

IMC


Features

The Tecno’s Transsion 48.7% market share in Africa

This is huge – Tecno parent company, China-based Transsion Holdings, now commands...

How data visualisation improves PR communication

Data visualisations – the new-fangled term that refers to charts, graphs and...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...