Spotlight

LATEST NEWS

Why young people now invest in ‘meaning over money’

Over the past decade, a quiet shift has reshaped how young people define success....

13-Year-Old Student, Ebunoluwa Seth, Wins 15th UBA Foundation Essay Competition.

History was made in Lagos on Tuesday, as 13-year-old Ebunoluwa Seth Oluwatimilehin,...

IMC

APRA Commences Initiative to Change Perception about Africa

African Public Relations Association (APRA), the umbrella body for public relations...

Edelman partners Chain Reactions to establish Nigerian Trust Index

Edelman Trust Barometer Survey Report, the world’s global communications and marketing...


Features

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest...

Avant-garde or invisible: the choice every B2B challenger must make

B2B marketing has long had a reputation for being predictable, safe, and overly...

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...