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LATEST NEWS

Oke calls for paradigm shift, equitable industry

By Felicia Nwosu Bunmi Oke, CEO/ Lead Consultant, Ladybird Advertising...

Babaeko blames low turnout @ Cannes Lions by admen on economic headwinds

By Felicia Nwosu Following the low turnout of Nigerian creative agencies...

IMC


Features

How businesses can create lasting impressions and retain customers

Customer engagement has become a top priority for many companies, but no two...

Two steps to create standout digital signage content

So you've installed a digital signage network across your business and you're...

Marketers focus more on transactional relationships than emotional loyalty, says study

A new CMO Council study released shows that organisations focus more on money...