Musk rebrands Twitter, changes logo to X

By Abimbola Mohammed

Elon Musk, owner of Twitter, the popular microblogging site, has formally changed the iconic blue bird logo on the social media platform to a new black-and-white “X”.

Musk said that would do more to take the social media platform in a new direction with a rebranding that will replace its well known blue bird logo with an X after acknowledging that advertisers have been slow to return.

Musk made this known in a recent tweet where he said he wanted to change Twitter’s logo and polled his millions of followers whether they would favour changing the site’s colour scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background.

The tweet read: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.

“If a good enough X logo is posted tonight, we’ll go live worldwide tomorrow.”

In the same vein, Twitter’s new CEO Linda Yaccarino’s tweet also read: “It’s an exceptionally rare thing in life or in business that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

She added: “X will connect us all in ways we’re just beginning to imagine.”

Since Musk made the announcement, the logo displayed on Twitter’s headquarters in San Francisco has changed to X, his display picture also changed as well as Twitter’s official account on the platform.

The letter “X” has been on just about everything Musk has touched for the last two-plus decades. was the original name for Paypal; it’s in his SpaceX company name; it’s in the name for the Tesla SUV; it anchors X.Ai and his kid X Æ A-12.


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