Spotlight

LATEST NEWS

YouTube’s Ad Revenue Surges to $30.4 Billion

Despite the challenges posed by a global slowdown in digital ad investment and intensifying...

Terra Seasoning Cubes make every meal you cook a Masterpiece

When it comes to cooking, seasoning cubes are a real delight, they are an integral...

IMC


Features

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary....

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times,...