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On-site advertisements dominate retail media – report

By Felicia Nwosu Insider Intelligence, the world’s most trusted forecasts,...

Xiaomi launches Redmi Note 12 Series into the Nigerian market

Xiaomi has introduced its latest range of smartphones, the Redmi Note 12 series to...

IMC


Features

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing...

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches...