Spotlight

LATEST NEWS

Google launches new tool to enable users track personal info, delete search results

By Seun Johnson A new tool that will allow users stay in control of their personal...

Lagos NIPR stakeholders’ Confab to focus on nation building

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR),...

IMC


Features

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest...

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise,...

Why client-agency relationships matter

The other day, I was attending the briefing of a highly sought-after account....