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Global palm oil market to reach $87bn by 2028, growth due to rising health benefits

By Abimbola Mohammed The global Palm oil market is expected to grow up to US$ 87.40...

International Breweries reports 5,429% loss after tax for Q2 2023

By Ibidunni Banjoko International Breweries has reported a significant 5,429 percent...

IMC


Features

When PR becomes both attack and defence

The supreme art of war is to subdue the enemy without fighting.” - Sun Tzu...

Why marketers should look beyond just data

Today’s era is defined by highly targeted, personalised advertising based...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful...