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Ogilvy London wins Cannes Lions Grand Prix for Dove “Turnyourback” Campaign

By Zion Rufus  Day 3 of the Cannes Lions Festival of Creativity, world renowned...

Eko Rice hits market as Sanwo-Olu launches N5bln Series 1

By Abimbola Mohammed In a bid to continue its move to promote agriculture and...

IMC


Features

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old...

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup...