Spotlight

LATEST NEWS

NB Plc to acquire 80% of Distell Wines & Spirits

 Joseph Ekeng In a significant move that could reshape the Nigerian beverage...

Six key mindsets for effective problem-solving in uncertain times

By Zion Rufus  In times of great uncertainty, the ability to solve complex problems...

IMC


Features

Why consultancies are snatching creative talents

The hunt for creative talents has become a global issue. As the needs exceed...

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media...