Spotlight

LATEST NEWS

Nigerian Breweries CEO Thibaut Boidin named chairman of Beer Sectoral Group

Thibaut Boidin, Managing Director and Chief Executive Officer of Nigerian Breweries...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

IMC

Beyond talk shop: How NAC 2025 Plans to Transform Nigeria’s advertising landscape

The 2025 National Advertising Conference (NAC) positions itself as more than just...

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...


Features

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be....