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Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...

IMC

Outstanding Contribution to Advertising Media: O2 Academy honours John Ajayi’s enduring, all-inclusive legacy

He moved quietly, yet his footsteps echoed loudly across an entire industry. Even...

Industry practitioners highly optimistic about Ad spend in 2026

Marketing communications professionals across Nigeria are expressing strong confidence...

Features

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...