Spotlight

LATEST NEWS

Without justice, gender equity remains an empty promise, says Inimfon Etuk

Efforts to advance gender equity, diversity and inclusion will continue to fall short...

NCC and CAC close the loophole: Telecom ownership in Nigeria will never be the same

For years, a significant gap existed at the heart of Nigeria's telecommunications...

IMC

A vacuum no tribute can fill: John Tolulope Ajayi laid to rest in Ijan-Ekiti

John Tolulope Ajayi, the Founder and Publisher of MARKETING EDGE,  has been laid...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...


Features

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025...