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Cost-Effective marketing strategies for startups to gain traction

By Oluwaseyi Lawal The initial stages of a startup are crucial for establishing...

Flour Mills records N29.504 billion profit

By Felicia Nwosu Flour Mills of Nigeria Plc. has released the report of its financial...

IMC


Features

Creativity and the fourth industrial revolution

In his book, The Fourth Industrial Revolution, Professor Klaus Schwab, founder...

FirstBank boosts retail banking dominance, creates 150 000 indirect jobs

The unbanked and under-banked, two groups at the centre of retail banking, need...

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....