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Throwback Thursday: Nostalgic candy brands

By Abimbola Mohammed Growing up, local sweets and snacks are some of the most enjoyed...

Nigeria, largest malt market in Africa with 74% sales

By Joseph Ekeng Nigeria stands head and shoulders above others when...

IMC


Features

Happy New 2020, New Attitudes, and New Consumers

The global economy, especially those of many emerging markets have slowed due...

The most powerful marketing words your small business should be using

What are Power Words? Power words are words used by smart marketers and copywriters...

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation,...