Spotlight

LATEST NEWS

CVA spotlights 54 brands as value-for-money award winners

By Felicia Nwosu Amidst glitz and glamour, Consumer Value Award (CVA) has spotlighted...

TikTok set to bulk up its social engagement features to unlock more boundaries

By Felicia Nwosu Social media tech giant, TikTok, said it is set to churn out more...

IMC


Features

China may lose its place in the global economy

Chinese economy continues to plunge amidst the scourge of coronavirus. The Asian...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans,...