Spotlight

LATEST NEWS

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...

Samsung reshapes agency line up, hands media business to Publicis

Samsung has restructured its agency ecosystem in Australia by appointing Publicis...

IMC

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...


Features

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took...