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Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

IMC

THISDAY Alumni mourns MARKETING EDGE Publisher, John Ajayi

The THISDAY Alumni Association has expressed profound grief over the passing of Mr....

Funke Akindele dominates Nollywood Box Office with ‘Behind The Scenes’

Nollywood superstar Funke Akindele has once again demonstrated why she is known as...


Features

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...