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Bud Light’s Troubles: AB InBev reports significant decline in sales

By Joseph Ekeng AB InBev, a major player in the beer industry, finds...

Threads user count further dips, struggles to retain users

By Oluwaseyi Lawal Threads, the Twitter competitor by Meta, is facing challenges...

IMC


Features

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans,...

Technology is nothing unless it touches someone’s life

Creative director of Google Creative Lab Robert Wong started off his Design...