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Over 60% of telecom subscribers still on 2G – NCC

By Felicia Nwosu Despite the huge buzz created around digital penetration and transformation...

Aspira Nigeria signs Baci as brand ambassador

By Oluwaseyi Lawal Aspira Nigeria, a producer of cleaning products, has unveiled...

IMC


Features

CoCa-Cola: 134 years of sterling brand consistency and currency

Just as being good looking supposedly gives people an advantage in life, brands...

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your...