Spotlight

LATEST NEWS

Heineken posts 4.2% sales decline in Q3

By Felicia Nwosu Owing to various prevailing challenges militating against...

Microsoft, Alphabet & Snapchat exceed expectation, record growth in Q3

By Abimbola Mohammed Alphabet, Microsoft and Snapchat recorded an increase in...

IMC


Features

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Why you need to appear professional on digital channels

We now live in a world that is increasingly reliant on using digital channels...

Don’t write your PR plan without professional stakeholder research

Don’t write your PR plan without professional stakeholder research By Queen...