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Influencer Marketing poised to lose relevance, debates continue on authenticity

By Zion Rufus Influencer marketing which was once hailed as a potent strategy...

Emeka Obia assumes new role as Integrated Strategy Director at Publicis Groupe, Central and West Africa

By Zion Rufus Publicis Groupe, the renowned French multinational advertising and...

IMC


Features

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your...

Why customer communication is vital amidst Covid-19 crisis

In the midst of a global pandemic, it can be all too easy for businesses to...