Spotlight

LATEST NEWS

Lagos State’s $100m Film City set to elevate Nigeria’s film industry

By Joseph Ekeng In a move that promises to reshape Nigeria’s cinematic...

Experts advocate advertising trends that can’t be ignored in 2024

By Abimbola Mohammed Industry experts have offered insights into the advertising...

IMC


Features

The marketing norms we took for granted are crumbling

For the past four months, people have been putting quotation marks around the...

Why marketers need to raise their EQ in a vulnerable post-Covid-19 market

The marketing and communications landscape has had to build on its EQ (emotional...

How compatibility can help agencies win and retain clients

The ability to work together without problems or conflict is more important...