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Dentsu blames drop in Q2 revenue on client struggles in technology

By Felicia Nwosu Dentsu Group Inc. has reported that it recorded a fall...

WOO, ARCON, Broadsign, Absen, others rally behind maiden Location Marketing Awards

The World Out-of-Home Organisation (WOO), recognized as the apex global body for...

IMC

Features

Don’t write your PR plan without professional stakeholder research

Don’t write your PR plan without professional stakeholder research By Queen...

Creative agencies in the age of new normal

The novel global COVID-19 pandemic has knocked the wind out of the sail of everyone...

Understanding the place of customer retention in an economic crisis

By Godwin Anyebe One of the major challenges of brand handlers during a pandemic...