Spotlight

LATEST NEWS

ISP consolidation hits Nigeria: Legend Internet and Spectranet announce landmark merger

Legend Internet, Nigeria’s first publicly listed internet service provider, announced...

Imperio Cosmetics launches Hair Harmony brand in immersive Lagos experience

Imperio Cosmetics, the foremost beauty and personal care company, has formally unveiled...

IMC

SIFAX Group Wins MARKETING EDGE Outstanding Indigenous Conglomerate of the Decade Award

It began 37 years ago with a simple vision, which is to move goods, connect people,...

MARKETING EDGE bestows Samuel Akinrimisi Leadership Award in Marketing

When excellence becomes a habit, recognition becomes inevitable. That truth came...


Features

Soft life, hard currency: How Africa’s Gen Z is redefining luxury and value

For decades, success in Africa carried a single image: endless hustle. It meant...

The beginner’s edge: why agencies lose their spark after day one and how to get it back

The anxious energy, sharp dressing, and burning curiosity of the first day at...

From mindshare to market share: Why accessibility wins in B2B

For decades, B2B marketers have chased mental availability, the art of being...