Spotlight

LATEST NEWS

The cola wars go deep

FIFA 2026 is happening on the field. But the real battle is happening in your hands,...

Supreme Court clears Unity Bank-Providus Bank merger

 Nigeria’s Supreme Court sanctioned the merger of Unity Bank and Providus Bank,...

IMC

2025: A year defined by strategic partnerships, industry-shaping collaborations

As 2025 draws to a close, Nigeria’s business, technology, and marketing ecosystems...

John Olulope Ajayi, the legacy of a pathfinder

By Kenneth Omobhude John Olulope Ajayi’s legacy remains multifaceted and far-reaching....


Features

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of...