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LATEST NEWS

TikTok parent company, ByteDance, announces mass layoffs

By Oluwaseyi Lawal TikTok parent company, ByteDance, has announced intention...

LASAA, ARCON’s License Signals great start for Brandleep’s advertising operations – MD/CEO, David Oluwole

Brandleep Limited, Africa's foremost media advertising company, recently announced...

IMC


Features

When marketing meets science fiction

Artificial Intelligence (AI) offers enormous potential, but what about the ethical...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view,...