Spotlight

LATEST NEWS

AI is impacting the Nigerian content ecosystem in profound ways

By Oluwaseyi Lawal Artificial intelligence (AI) is rapidly transforming the Nigerian...

Dentsu appoints André Andrade as CEO for EMEA region

By Zion Rufus Dentsu, a global leader in marketing and advertising, has officially...

IMC


Features

The evolution of social media advertising through 2020

The first wave of the COVID-19 pandemic last spring prompted consumers adjusting...

How brands can synergise fast and meaningful innovation

There is a difference between wanting to innovate, and needing to innovate....

Leveraging gatekeepers to achieve strategic PR objectives

The word 'gatekeeper' in the discourse of Public Relations generally refers...