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MARKETING EDGE editorial on Ad Age’s latest introduction of 2023 Marketers of The Year

There is a new media phenomenon that is changing the face of journalism. It appears...

GroupM taps Allianz global media business

By Abimbola Mohammed  GroupM, WPP media investment group has been assigned...

IMC

Features

4 Ways to build a Culture that supports future-proof business

"Maintaining an effective culture is so important that it, in fact, trumps even...

BAFI Awards: FirstBank’s COVID-19 response sets the pace in CSR for other financial institutions

By Aniekan Ezekiel From the publisher of BusinessDay, Frank Aigbogun’s welcome...

Can 9mobile get back to winning ways?

By Kasim Bakare 9mobile, Nigeria’s fourth largest telecom operator has had...