Spotlight

LATEST NEWS

Telecom industry expert Vasikaran takes charge as 9mobile’s new COO

By Kingsley Odii 9mobile, one of Nigeria's leading telecommunications companies,...

Schweppes triggers new consumers’ experience

Schweppes, the sparkling premium beverage, bursts onto the scene in a new sleek and...

IMC

Features

The best way to address your prospect’s objections

What only matters is if you know how to handle the conversation in a way that... Gets...

Digital or die: Have we overcorrected the fundamentals of marketing?

It only took half a year, but in that time the world as we know it changed forever....

Cannes Lions get an October redux and movie theatres begin tentative re-openings: Thursday Wake-Up Call

By I-Hsien Sherwood Welcome to Ad Age’s Wake-Up Call, our daily roundup of...