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How Erisco Foods lost great branding opportunity over Egodi’s critical feedback

By Ralph Tathagata Nigeria's social media space has been awash with the kerfuffle...

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of the global...

IMC

Features

What exactly am I paying for? The sponsors’​ dilemma

By Tunji Adeyinka I have had the great privilege of working in my close to...

Brands must dismantle the obstacles to creative effectiveness

Marketing and creative teams shouldn’t be ‘task takers’, but strategic...

Marketing with purpose: 3 Strategies to ignite customer passion

This year has certainly challenged all marketing leaders. Economic uncertainty,...