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LATEST NEWS

Jaiz Bank reports impressive Q3 result with 99.20% increase in pre-tax profit

By Kingsley Odii Jaiz Bank Plc, a leading non-interest bank, has released its financial...

Premiumisation and ABV to drive RTD growth towards $40bn by 2027

By Joseph Ekeng The Ready-to-Drink (RTD) category is on track to reach...

IMC


Features

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...

How Insurers can use customer communication to make the most of the COVID-19 moment

With the country still very much in the midst of the COVID-19 pandemic, communication...

Political ad spending this year reached a whopping $8.5 billion

But the correlation between spending and winning isn’t so clear By Steve...