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Marketing strategists pursue bold initiatives, clients become more risk-averse

By Zion Rufus  As the marketing landscape continues to evolve, strategists are...

Ronan Redmond, the Nigeria Advertising Expert, commends ARCON initiative in establishing “GDP Multiplier Committee”

Ronan Redmond a leading expert working in the Nigeria Advertising sector, has today...

IMC

Features

When marketing meets science fiction

Artificial Intelligence (AI) offers enormous potential, but what about the ethical...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view,...