Spotlight

LATEST NEWS

Havas acquires youth culture agency Archrival

 Havas announced yesterday that it had acquired a majority stake in Archrival, a...

Africa’s largest bank backs Dangote Refinery IPO

Africa’s largest financial institution, Standard Bank Group, the parent company...

IMC

A vacuum no tribute can fill: John Tolulope Ajayi laid to rest in Ijan-Ekiti

John Tolulope Ajayi, the Founder and Publisher of MARKETING EDGE,  has been laid...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...


Features

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising....