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LATEST NEWS

Glovo set to hold “Future of Commerce Summit 2.0” in Lagos

Glovo, a leading technology platform, is set to host the second edition of its flagship...

Kaduna traditional rulers adopt peace communication framework at pre-NPRW 2026 forum

As part of activities leading to the Nigeria Public Relations Week (NPRW) 2026, the...

IMC

Akinsiku reacts to court verdict, highlights constitution’s role in outdoor regulation

Sola Akinsiku, President of the Out of Home Advertising Association of Nigeria (OAAN)...

Federal High Court delivers landmark judgment declaring Sections of the ARCON Act 2022 unconstitutional: major validation for ADVAN’s position

On Friday, 7 November 2025, a landmark judgment was delivered by the Federal High...


Features

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...

From mass reach to meaningful reach: why marketing effectiveness is being reduced

 For decades, marketers measured effectiveness by volume. The more a brand...

NNPCL faces fresh storm as Auditor-General uncovers N61bn in financial red flags

The Nigerian National Petroleum Company Limited is once again under public scrutiny...