Spotlight

LATEST NEWS

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms races,...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's Ray-Ban...

IMC

FEC approves Alphanumeric Digital Postcode System for Nigeria

Nigeria has taken a significant step toward strengthening its digital infrastructure...

JustMarkets appoints Jennifer Okorhi as Regional Marketing Manager

JustMarkets has strengthened its regional growth ambitions with the appointment of...


Features

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial...

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to...

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and...