Spotlight

LATEST NEWS

NIPR emerges best global PR association, receives presidential commendation

President Bola Ahmed Tinubu has congratulated the Nigerian Institute of Public Relations...

Stanbic IBTC Nominees Limited celebrates 30 years of trust with landmark gala event

Stanbic IBTC Nominees Limited marked a significant milestone on Wednesday, 11 February...

IMC

Ekiti Governor positions state as Nigeria’s new investment hub, projects ₦893bn adspend by 2028

Governor Biodun Oyebanji used his keynote address at the Marketing Edge Awards to...

MARKETING EDGE ONTV hosts Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will spotlight Israel Obatunde, Chief Executive...

Features

From mindshare to market share: Why accessibility wins in B2B

For decades, B2B marketers have chased mental availability, the art of being...

Meta’s moral margin: how much is too much when scam ads drive billions?

Internal documents leaked from Meta Platforms reveal a troubling reality: the...

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink...