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LATEST NEWS

Ibidunni Banjoko bags PR Journalist of the Year at LaPRIGA 2023

Ibidunni Banjoko, a creative and multimedia journalist, has emerged as the Public...

WOO unveils Mooi as keynote speaker at African Regional Forum 2024

By Felicia Nwosu Industry veteran and top Unilever media executive, Lunga...

IMC

Features

Innovation, value addition redefine detergent market in Nigeria

By Felicia Nwosu Nigeria is classified as one of the countries that create...

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years...