Spotlight

LATEST NEWS

Global advertising to top $1 trillion in 2024

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost...

Bill to review CBN Act scales second reading

By Felicia Nwosu As part of plans to reposition the Central Bank of Nigeria (CBN)...

IMC


Features

Can 9mobile get back to winning ways?

By Kasim Bakare 9mobile, Nigeria’s fourth largest telecom operator has had...

Five important things about craft

You need to really make time for craft. The team at Droga5 spent weeks trawling...

3 Ways to succeed in marketing in the modern era

Since the proliferation of online advertising, marketing has become a staple...