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Generative AI, race to monetization, others dominate Dentsu 2024 media report

By Abimbola Mohammed  Dentsu has released its annual media trend report for 2024,...

Nigeria’s E-commerce market to hit $7b by 2028

By Felicia Nwosu A recent report by Mordor Intelligence has revealed that Nigeria's...

IMC

Features

Digital and TV advertising: The lift is real

By Delia van Staden, Shaun Frazao and Merissa Himraj With the evolution of...

Finding your edge: Consistency

By Brad Ross Part 1 - AS 2020 continues to unfold, I have been thinking a lot...

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...