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LATEST NEWS

Nigerians to benefit from $10m Sony Innovation fund for Africa

By Ibidunni Banjoko Sony Group's entertainment division has revealed plans to invest...

Ayra Starr’s song, ‘Rush’, considered for Grammy Awards

By Abimbola Mohammed  Nigerian Afropop singer and songwriter, Oyinkansola Sarah...

IMC

Features

Can corporate communications stay in the spotlight post-COVID-19?

Over the last decade, public relations professionals became enamoured with words...

The power of headlines in reputation management

By Godfrey Adejumoh It might be a struggle to defend this statement empirically;...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times....