Spotlight

LATEST NEWS

Linear TV faces gradual decline, revealing age dynamics in consumer viewing habits

By Zion Rufus  The gradual decline in linear TV (broadcast and cable) consumption,...

Attention measurement faces crossroads in 2024, new insights reveal challenges

By Zion Rufus  Initially predicted as a pivotal year for attention metrics, surpassing...

IMC

Features

Social media engagement in B2C relationship

By Zion Rufus It’s 2021 and “gone are the days of distancing” when talking...

Impact of technology on marketing communication tools

By Zion Rufus Technology is constantly evolving, and businesses are becoming...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come...