Elev8Media breaks new ground in outdoor advertising with AI-driven billboard characters

By Zion Rufus

Elev8Media, a powerhouse in Nigeria’s advertising industry, continues to redefine outdoor advertising through its innovative strategies, commitment to elevating industry standards, and staying at the forefront of the industry with AI-driven initiatives, strategic partnerships, and value-added services.

Leveraging artificial intelligence to create dynamic and engaging content on its digital billboards Elev8Media unveiled “Keeping Up with Elev8Media”.

The use of AI-generated characters, led by the character Jill, brings a fresh and captivating approach to outdoor advertising, particularly in an age where real-time connectivity is crucial.

These characters, which seamlessly blend into the urban landscape, deliver live updates on Elev8Media’s clients, ongoing campaigns, and highlights, reflecting the company’s dedication to embracing cutting-edge technologies and enhancing consumer experience through creativity and technology.

According to Mr. Funmilade Alalade, CEO of Elev8media innovation is embedded in the company’s DNA and “Keeping Up with Elev8media” not only showcases Elev8 Media’s commitment to staying ahead but also sets a new standard for interactive and dynamic outdoor advertising.

The AI characters, crafted with precision and creativity, interact with real-time data, ensuring that the information displayed on billboards is both timely and accurate. Elev8 Media aims to redefine how companies connect with their audiences, providing engaging and relevant content in the digital age.

Beyond AI-driven initiatives, Elev8 Media has recently marked its presence with an iconic digital billboard strategically positioned at the Gateway of Lekki Phase 1. This innovative installation combines technology, scenic beauty, and functional connectivity. Notably, Elev8 stands out as the first digital billboard in Lekki to offer complimentary WiFi access, further enhancing consumer engagement.

To expand its reach and impact, Elev8media Advertising Limited has forged a strategic partnership with DDP Outdoor Ltd in Ghana. This collaboration aims to seamlessly integrate Elev8media’s platforms, extending its global impact and providing innovative solutions to clients.

In a bid to offer more value to its clients, Elev8media Advertising Limited introduced product sampling as a service in 2023. The company initiated this program by distributing over 900 product units at a premiere event in Lagos, showcasing its commitment to going beyond traditional advertising methods.