Spotlight

LATEST NEWS

Military’s ‘operational decisions’ are up to the government, OpenAI tells staff

Sam Altman delivered a blunt message to OpenAI employees during an all-hands meeting...

Five game-changing facts about FirstBank’s MREIF Home Loan

For many Nigerians, home ownership has always felt like a long dream parked somewhere...

IMC

Docu2Data, LAMATA  partner to advance digital OOH Ads with 150 new screens on Lagos BRT Network

Docu2Data Limited, a data-driven marketing and technology company, has unveiled 150...

02 Academy’s enduring mission is to empower Nigeria’s creative youth for national growth –  Vice Provost 

Undoubtedly, at the heart of Nigeria’s evolving creative landscape stands 02...

Features

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...