Spotlight

LATEST NEWS

AB InBev taps Mondelez Chief Dirk Van de Put to lead as Board Chairman as new growth chapter unfolds

Global brewing giant AB InBev has ushered in a new phase of boardroom leadership...

A Friendly Reminder: If your revenue isn’t growing, your marketing strategy needs a rethink

By Leye | CEO, Intense Digital There is a question every marketer eventually faces,...

IMC

ARCON mourns passing of former chairman, Chief Olu Falomo

The Advertising Regulatory Council of Nigeria (ARCON) has announced the passing of...

The Elephant Has Fallen: MARKETING EDGE pays tribute to chief Olu Falomo

There are professionals who build careers. Then there are those who build legacies...


Features

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial...

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to...

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and...