Spotlight

LATEST NEWS

ChatGPT started the revolution. Claude is changing the narrative

 When ChatGPT launched in November 2022, it broke the internet. One million users...

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands guilty...

IMC

Bridging generational divide: How Nigeria’s advertising industry is navigating change

The Nigerian advertising industry is at a crossroads. At the National Advertising...

mediaReach OMD unveils 2024 Media Facts Book – A complete guide to media and marketing insights across 23 African markets

mediaReach OMD, the leading media agency network in West and Central Africa, has...


Features

How ‘table for one’ turned loneliness into luxury

Dining alone in Nigeria once carried an unspoken stigma. Restaurants existed...

Instagram hacks: Big Tech silences UK awareness campaign

A public-awareness campaign urging Instagram to take responsibility for rising...

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in...