Spotlight

LATEST NEWS

Nigeria emerges as Glovo’s fastest-growing market

 Glovo announced at its Future of Commerce 2026 summit Wednesday that Nigeria emerged...

LinkedIn promotes Daniel Shapero to CEO

 Microsoft announced on 22 April 2026 that Daniel Shapero, LinkedIn’s chief operating...

IMC

An award wrapped in silence: What my LaPRIGA recognition means in the absence of John Ajayi – Felicia Nwosu

This recognition arrived quietly, wrapped in silence and absence. It was a moment...

LaPRIGA 2025 lights up Lagos, celebrates a decade of excellence in PR

Lagos witnessed a grand convergence of influence, creativity and professional distinction...


Features

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...