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Marketing Edge Magazine: Edition 97

Marketing Edge Magazine: Edition 97 Click Here To Download

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...

IMC

AAAN pays tribute to John Ajayi, describes his passing as  profound industry loss

The Association of Advertising Agencies of Nigeria (AAAN) has expressed deep sorrow...

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media Industry

TVC Communications salutes John Ajayi’s lasting influence on Nigeria’s Media...


Features

OOH maintains momentum as brands reclaim visibility

Out-of-home (OOH) advertising continues to demonstrate remarkable resilience...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...