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LATEST NEWS

Gemini overtakes perplexity in AI referral traffic to websites

 Google Gemini has displaced Perplexity to become the world’s second-largest source...

Coca-Cola reintroduces zero caffein with premium redesign to capture evening consumption

The Coca-Cola Company has brought back its Coca-Cola Zero Caffeine Zero Sugar beverage...

IMC

A new walk begins as Oyetola Akeredolu becomes Diageo’s Johnnie Walker Brand Guardian for Africa

There are career moves and then there are moments that feel like destiny taking a...

MARKETING EDGE ONTV hosts Olamide Blessing-Kayode this Wednesday on Industry Conversation

MARKETING EDGE ONTV will this Wednesday feature Olamide Blessing-Kayode, the Founder...


Features

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to...

Will Nigeria follow Australia’s lead on social media age limits?

Snap, the company behind Snapchat, has long been a favorite among younger audiences,...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology....