Spotlight

LATEST NEWS

Corona used nothing but shadows and sunset to build the most beautiful billboard of 2026

No screens. No pixels. No CGI. Just chalk, shadows, and a window of a few fleeting...

Kraft Heinz and Disney sign landmark multi-year brand alliance

Two of the world's most recognisable consumer brands have joined forces in one of...

IMC

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Mobile money transactions surge to $227bn as merchant payments, interoperability accelerate digital finance adoption

Mobile money services expanded rapidly and decisively strengthened their role in...


Features

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just...

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...