Spotlight

LATEST NEWS

Adobe broadens AI alliance to power next-generation customer experiences

Adobe has significantly expanded its artificial intelligence strategy by forging...

ADVAN sets stage for leadership transition, strategic business dialogue at 2026 AGM

Association to elect new Executive Council as Dr. Doyin Salami and AI trust expert...

IMC

ARCON, industry leaders review implications of new tax regime for IMC sector

Nigeria's advertising and marketing sector confronts operational headaches alongside...

MARKETING EDGE ONTV hosts Israel Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will bring viewers another compelling edition...


Features

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...