Spotlight

LATEST NEWS

Publicis drops $500m on 160over90 to prove sports marketing isn’t guesswork anymore

 Publicis Groupe just paid over $500 million for an agency that creates brand moments...

MARKETING EDGE ONTV hosts Deji Onadeko tomorrow Wednesday

Deji Onadeko, media entrepreneur and founder of Redlantan Media,  will be the special...

IMC


Features

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative...