Spotlight

LATEST NEWS

The Irishman Whiskey celebrates fatherhood with intimate Father’s Day gathering in Lagos

As brands continue to explore more meaningful ways to connect with consumers beyond...

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...

IMC

Ekiti state sets bold tourism agenda as EXCO greenlights policy, 10 year master plan

The Ekiti State Executive Council has taken a decisive and forward looking step by...

Coca-Cola Board elevates new officer, lifts dividend for 64th straight year

The Board of Directors of The Coca-Cola Company has moved decisively to reinforce...


Features

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has...