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LATEST NEWS

Lagos NIPR advocates strategic public relations as critical pillar for security, nation building and public trust at PR Fest 2026

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Saatchi & Saatchi NZ appoints Lee Sunter as Group Executive Creative Director

Saatchi & Saatchi New Zealand has strengthened its creative leadership structure...

IMC

FirstBank’s MREIF: Secure property nationwide with N100 million loan access

How FirstBank is quietly Rewriting Nigeria’s Homeownership Story The dream by...

Journalists reflect on impact of NLNG “Change Your Story” 2026, extol organisers

Energy, excitement, and a renewed sense of rebirth and  purpose filled the room...


Features

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...