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KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

‎New leadership emerges as The Temple Company’s founder Olorunnimbe resigns

By Ralph Tathagata ‎ ‎Chief Idris Olorunnimbe, Founder and Group Chief Executive...

IMC

2025: The year Nigeria’s Marketing, creative industry broke old barriers, rewrote rules

The Nigerian marketing communications and creative industry will remember 2025 as...

Publicis Media wins Kenvue’s $1.3B global business

Consumer healthcare giant Kenvue has completed the global media and creative agency...


Features

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...