Spotlight

LATEST NEWS

Emirates’ smart play: win through partners, not takeover

 When Emirates returned to Lagos in October 2024 after a two-year suspension, the...

How Dangote plans to sell Peugeot to Nigeria

 Aliko Dangote can manufacture 120 vehicles daily at his Kaduna assembly plant....

IMC

Neimeth Plc rebounds strongly, records N1.49bn pre-tax profit on pharmaceutical sales surge

Neimeth International Pharmaceuticals Plc staged a decisive financial turnaround...

MARKETING EDGE ONTV  hosts Sola Akinsiku this Wednesday

This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out...


Features

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for...

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial...

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to...