Spotlight

LATEST NEWS

Nigeria dethrones South Korea as the world’s best-performing stock market

Nigeria has claimed the top spot among the world’s best-performing stock markets,...

Godfrey Adejumoh to speak at CMH’s World PR Day Webinar on Strategic PR

As part of activities marking the 2026 World Public Relations Day (WPRD), the Communicators...

IMC

Sprite revives the Lymon and reinvents its look for  global comeback

Sprite is stepping boldly into a new chapter, bringing back its iconic Lymon symbol...

Brands must stay in consumer’s consideration set, that is the real job of marketing. – Maureen Ifada

Across Nigeria’s fast-changing business environment, brands are working harder...


Features

Why agencies embrace ChatGPT ads despite limited measurement

OpenAI officially launched advertising on ChatGPT in January 2026, and the response...

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just...

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...