Spotlight

LATEST NEWS

Kanye West blocked from UK, Wireless Festival Headline Shows cancelled after Pepsi, Diageo withdraw support

British authorities have denied entry to American rapper Kanye West, a move that...

Lanre Adisa advocates measurable industry action to advance Women in Advertising

Lanre Adisa, Founder and Chief Creative Officer of Noah's Ark Communications and...

IMC

MARKETING EDGE ONTV hosts ARCON DG, Dr. Olalekan Fadolapo, Today

Foremost marketing and advertising programme, MARKETING EDGE ONTV, will this Wednesday...

Africa’s green economic promise: Business leaders explore climate action, brand resilience

Africa’s path to a resilient and climate smart economy took centre stage at the...


Features

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...