Spotlight

LATEST NEWS

How Spider-Man Brand New Day spun the biggest marketing web in Hollywood history

The $355 million opening weekend that made Spider-Man: Brand New Day the second-highest...

Dentsu wins TVS Motor’s media mandate in crore account shift

Dentsu has won TVS Motor Company’s consolidated media planning and buying business,...

IMC

ADVAN applauds O’tega Ogra’s emergence on World Federation of Advertisers Executive Committee

The Advertisers Association of Nigeria has expressed strong approval following the...

Governance cannot afford to be distant; policy cannot afford to be opaque — VP Shettima charges PR practitioners

Effective communication is not a luxury of good governance. It is its oxygen. That...


Features

Marketing wants talent, talent has options

 The marketing industry is hiring again. The question is whether it remembers...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the...

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...