Spotlight

LATEST NEWS

PEAK MILK CELEBRATES WORLD MILK DAY 2026 WITH RECORD-BREAKING BREAKFAST EXPERIENCE AND NATIONWIDE CATEGORY EDUCATION CAMPAIGN

Leading dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, has successfully...

A toast to Hubert Eze, a steady hand in African business growth

MARKETING EDGE celebrates Hubert Eze today, a leader whose career has moved with...

IMC

ARCON responds to ADVAN’s open letter to the President, defends industry reforms and questions association’s claims

The Advertising Regulatory Council of Nigeria (ARCON) has issued a strongly worded...

HASG urges dialogue as industry tensions persist

The Heads of Advertising Sectoral Groups, HASG, has called for calm and renewed engagement...


Features

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...