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LATEST NEWS

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

IMC

Sahara Group Foundation launches its 16th Sahara Go Recycling Hub to boost environmental sustainability, economic empowerment

Sahara Group Foundation, the corporate social impact arm of Sahara Group, has commissioned...

MARKETING EDGE ONTV to air on TVC this Saturday at 4:30 p.m.

MARKETING EDGE ONTV will air this Saturday on TVC News, DSTV Channel 418, as the...

Features

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...