Spotlight

LATEST NEWS

American Airlines turns World Cup access into a marketing play

American Airlines is positioning access, not just advertising, as the core of its...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

IMC

AT3 Resources mourns John Ajayi, hails his enduring impact on marketing communications

Integrated marketing communications agency, AT3 Resources, has expressed deep sorrow...

AAAN pays tribute to John Ajayi, describes his passing as  profound industry loss

The Association of Advertising Agencies of Nigeria (AAAN) has expressed deep sorrow...


Features

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....